It’s fun to make homemade products just for your own use. However, in an age when more people than ever are buying artisan products, those homemade goods you make could also prove to be a lucrative side hustle. After all, if the products are good enough, then there will surely be other people interested in buying them! 

There’s a lot of potential for earning money from your creations, but with competition for customers more fierce than ever, it’s important that you take a disciplined and sophisticated approach. In this post, we’ll outline some handy tips that should have you moving in the right direction.

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Battle test Them With Friends and Family

It’s easy to overstate the quality of the things that you make. Everyone has a dish that they are convinced is restaurant-worthy! So while you might think that people would be queuing around the block to buy your homemade goods, it’s important — in fact, essential — to get a second opinion. For this, turn to your friends and family. Give them tasters of your products and ask for their honest opinion, and make adjustments based on what they say. Remember to stress that you really do want their honest opinion; their being overly nice won’t help you!

Focus on Presentation

The product itself might be amazing, but remember that customers look beyond just the product when it comes to making their purchase decision. The packaging of the item also counts for a lot. For instance, let’s say you’re selling homemade jam. You could technically sell it in tupperware, but who would buy that? Instead, you should look at investing in quality jars and print labels that include your branding and ingredients. It’s these small things that can make a big difference since they’ll help to seriously enhance the perception of your brand. Plus, putting together a visual element for your products is part of the fun of running a side hustle. 

Where to Sell

The market for artisan crafts couldn’t be bigger, and that’s good news for people wishing to sell their homemade products since it means they’ll have a host of options when deciding where to sell their goods. In general, it’s best to look at selling in multiple locations, both online and in the real world. In the real world, look at handicraft markets that take place in your local area. There will likely be a lot, especially around Christmas. For the digital world, look at sites like Etsy, though it’s also recommended to put together your own website. People look for products in different spaces — it’s your job to ensure that they find you wherever they look. 

Listen to Feedback

Over time, you’ll begin to get feedback for your products, especially if you’re selling online. Pay attention to what your customers are saying about your goods. There’ll be things they like, things they don’t like, and things they wish they’d seen. You can use this feedback as a basis to refine and develop your products, though remember you don’t need to listen to every bit of advice. 

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